Mustapha Mond’s (insert other names here): Propaganda Department
Remember: there is “no civilization with out stability!” And, stability comes from the ability to follow the rules/principles set forth by the leader; but, how do the leaders get their people to follow the rules? How do leaders create stability?
Simple.
Through use of propaganda.
Directions: For this assignment, you are going to create and perform a 3 – 5 minute commercial (in class) for ONE of the following sub-departments or Mustapha Mond. You can create a product, or use an existing product/service in our society. You will perform these in class using any props, music, costumes, etc. I will be videoing your performance, so you must come prepared and know your lines!!!! This isn’t improve, so no script = no skit = no credit!
Sub-Departments:
- Shop ‘til you drop: how are you going to reinforce consumption and an increase of production (think Poland Spring and the money they are making off of the water contamination). Think about mass consumption and capitalism.
- Better living through science: this would be technology or technological advancements. It could be something like a hybrid car or even more complex like a bionic and prosthetic arm, or something that you create design yourself.
- Never a dull moment!: Think of ways that society can be entertained, sensory stimulation is the highest form of happiness: going on a cruise, buying Sox tickets, going to Cancun, whatever: if you are entertained and distracted = happiness!
- Happiness is a pill: feeling under the weather? Depressed? Take a pill! Medication makes everything better! These pills are a distraction or an easy way out, rather than fix the problem, medication covers it up? Think about it.
Guiding questions
- Who is your demographic? Who is your target audience?
- How is your product/service and presentation catered and appealing to your demographic/target audience?
- What is your slogan or jingle or catch phrase?
- How are you going to sell and reinforce your ideas?
- Ethos, Pathos, Logos = how are you going to appeal to your audience? Use a combination of these rhetorical techniques to persuade your audience to buy into your product/service.
- How will you gain the acceptance of you audience: how will they watch this commercial and think that they need or want your product/service?
- What is the style of your commercial = infomercial, celebrity endorsement, band-wagon (everyone is doing it), guilt, slander, etc.
Requirements:
- Plan: Create your proposal and planning sheet (one per group)= due at the end of class today
- Story Board = due at the end of class today
- Script = due Wednesday to practice (must be full script, with character, dialogue, stage directions, etc) and run for the full 3 – 5 minutes
- Final Script= due on the day you present. You will be graded on how well you reflect your script, reflect the guiding questions, and the thoroughness of the script.
| Thursday | Friday |
| Jess, Jess, Jazz, Tania | Franky, Liana |
| Hector Davide Jeff | Egeria, Leticia |
| Dan, Joe, Brian, Dario | Tiny, Nancy, Nancy, Deyon |
| Ky, Jorge, Pete | Linda, Kev, Tony |
| XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX |
If there is a conflict or you are NOT on this schedule, you must see me on Tuesday during class!